Indeed on the one hand, advocates are people who post positive content about your brand without be paid. They seems to be very loyal as you can build long term relationship with them and high trust.
On the other hand, influencers are people who post content that influence others and they are paid for it. However, they are not compulsory loyal as you can only build a short term relationship with moderate trust.
Moreover, it enables you to :
- Increase reach
- Drive revenue
- Create demand
- Measure and qualify influence
- Share content and widgets with guest rating and reviews
- Reward top advocates by engaging them
This key concept is very important to hoteliers because it allows them to deliver a better guest experience by profiting from guest intelligence.
Besides, it is a good way to improve their guest satisfaction and increase their revenues.
Then, it enables guest to improve the quality of their experience because thanks to all the reviews, hotels are now able to know what their guests like the most in their hotel. It means that they could increase these strenghts in marketing to attract the right type of new guest.
Besides, during guest's stay, thanks to mobile optimized satisfaction touchpoint hotels are able to know if everything is doing well. If it's not the case, they can turn dissatisfied guest into satisfied one and so increase advocates.
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Likewise on Tripadvisor, nowadays you can also manage your online reputation by increasing your popularity index thanks to reminders. Indeed, thanks to their free tool advice, it reminds up to 1000 récents customers to write reviews about your business in minutes.
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