Customer journey to online purchase

Google has launched in 2013 a new tool which enable to understand and analyse customer's journeys with large, medium or small business and through a range of industries.

It is a good way to understand the different steps of a customer's visit and how he acts through different marketing channels which influence his online purchase décisions.

The different stages in the customers path are :

1) Organic search
2) Generic paid search
3) Brand paid ssearch
4) Social Referal
5) Display click
6) Email
7) Direct
8) Shop

Generally speaking, customers won't convert on their first visit. Therefore, the first visit will lead them to a diversity of new sources which will impact the customer online purchase.

Your site visitors may click a display ad, perform an organic search, see a blog post or review or find an affiliate link. The new Customer Journey tool lets you interactively explore the typical online buying behavior of your site’s visitors and see how different marketing interactions affect your sales and conversions.