- Chatbot is a program using artificial intelligence to chat with customers in order to answer to simple requests and enable human agent to answer to more difficult ones.
- Artifical Intelligence is related to a machine including computer science which is able to simulate human intelligence to understand environment and reach appropriate answers.
Bots on social media will impact hotel bookings in a right and prosperous way.
Indeed, it could be considered on the one hand as a new way to facilitate hotel bookings and on the other hand a new way to attract more customers thanks to digital.
It is worth mentionning that nowadays a majority of people are spending time on social media. Therefore, as chatbots facilitate contact, it could reach additional potential customers.
As a conclusion and to my mind, it is an excellent booster for selling.
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